Love Beauty Foods
品牌识别；
Love Beauty Foods（LBF）是一家总部位于澳大利亚Awabakal土地上的以使命为驱动的品牌，专注于生产美容和健康必需品。在健康品牌vi设计和护肤品牌包装设计上呈现清新简约的风格，更新后的包装更是符合他们对可持续性的承诺。
品牌故事汲取灵感于传统用于标记自然路径的堆石雕塑。使用这个符号来代表LBF的本质：一家引导人们朝着更加有意识和平衡的消费方向的公司。为了将这一概念栩栩如生，我们设计了一个带有几何形状的字母组合，垂直使用时形成一个平衡的石堆，体现品牌的概念。即使旋转，标志仍保持可读性，使其适应任何品牌资产，并将其转化为整个品牌身份的主角。
通过在所有产品上采用重复的布局和清晰的色彩系统，创造出的一致外观确保品牌不会被忽视。标志更改颜色以定义每种产品的口味/香味，其他内容也以相同的颜色着色，以减少墨水的使用，选择只使用一种字体统一沟通，更加简约。由于可持续性是LBF的核心价值观，我们使用FSC认证的纸板制作盒子/标签，使用玻璃制作瓶子/罐子。
Love Beauty Foods (LBF) is a purpose-driven brand located in Newcastle on the Awabakal land in Australia. They specialise in producing zero-waste beauty and wellness essentials. They approached us for assistance with updating their packaging, but we went further and conducted a complete brand narrative overhaul to align with their commitment to sustainability. The brand narrative takes inspiration from cairn sculptures traditionally used to mark paths in nature. We use this symbol to represent the essence of LBF — a company that guides people towards more conscious and balanced consumption. To bring this concept to life, we designed a monogram with geometric shapes that, when used vertically, creates a balanced cairn that embodies the brand's concept. The logo maintains readability even when rotated, making it adaptable to any brand asset and converting it into the protagonist over the identity.
Via：MAKEBARDO
