品牌识别:
我们的皮肤对环境元素的反应揭示了它所有的需求和愿望。然而,这很少被护肤品牌和皮肤科医生考虑。在加拿大各个气候地区与客户合作超过15年后,Katelyn Rousselle 注意到了干燥的冬季和炎热的夏季对皮肤状况的影响模式,她开发了一个系统,根据皮肤对环境的反应来推荐护肤程序。设计团队与凯特琳合作重新打造了她的公司,之前名为Medikate,重新定位以反映她的成长、价值观和独特之处。打造了一套符合品牌调性护肤品vi设计,护肤品品牌设计,护肤品包装设计,并为Atmosphera创建品牌平台,并将其应用于她的16个SKU产品线。
Climate has a dramatic effect on skin. The way our skin responds to elements reveals all its needs and wants. Yet it’s rarely considered by skincare brands and dermatologists. After over 15 years of working with clients in different climate zones all over Canada, aesthetician Katelyn Rousselle noticed a pattern in how dry winters and hot summers influenced skin conditions. Becoming a true North skin expert, she developed a system that recommended a skincare routine based on skin’s response to its environment. We worked with Katelyn to rebrand her company - previously named Medikate and reposition it to reflect her growth, values and unique point of difference. Creating the brand platform for Atmosphera and applying it to her 16 SKU line up of products.
Via:Glasfurd & Walker