Relaxed, casual, elegant and timeless.
Jade is nature inspired fashion brand. The brand creates a base of natural fiber fabrics in understated natural shades and simple shapes, while not lacking interesting and quality executed details. The brand comes from the Netherlands. The quality of fabrics is premium, pleasant to the skin and will stay in your closet for years to come. The main mission of the brand is create clothes that are comfortable, unique and feel like a cozy evening at home. You can see that feeling in the presentation itself. Still, Jade wants to remain a feminine, natural and premium brand that is still in the fashion industry. The clothes are stylish, comfortable and timeless. The brand's target audience is people 24 yo and over who are traveling, educated and like stability. The target audience does not like the mass market because after a couple of washings clothes no longer beautiful. It's easier to pay more, but to wear things for many years, which will not become obsolete.
Via：Dina Creative Space