Jade
品牌背景：
Jade是一家以自然为灵感的时尚品牌。该在时尚品牌vi设计和服装品牌设计方面以低调的自然色调和简单的形状打造天然纤维面料的基础，同时不缺乏有趣且高质感的细节。该品牌源自荷兰， 面料的质量是顶级的，触感宜人，将在您的衣柜里保持多年。该品牌的主要使命是创造出舒适、独特且感觉像在家里度过温馨时光的服装。您可以在展示中感受到这种感觉。然而，Jade希望保持女性化、自然和高端的品牌，仍然在时尚行业中占有一席之地。
解决方案：
这个项目中的主要目标是结合可持续、极简和现代设计，使其与品牌的价值观一致。颜色是根据大自然选择的：山脉、海洋、树木。设计保持高端，通过包装和独特的标识留下高品质服装的印象。 该项目传达了一种宁静、舒适和高品质的感觉。为标志选择了一种优雅、女性化且粗体的字体，显示该物品是可持续的，将持续多年。这也表明可以信任该品牌的质量、便利性和价值。
Relaxed, casual, elegant and timeless.
Jade is nature inspired fashion brand. The brand creates a base of natural fiber fabrics in understated natural shades and simple shapes, while not lacking interesting and quality executed details. The brand comes from the Netherlands. The quality of fabrics is premium, pleasant to the skin and will stay in your closet for years to come. The main mission of the brand is create clothes that are comfortable, unique and feel like a cozy evening at home. You can see that feeling in the presentation itself. Still, Jade wants to remain a feminine, natural and premium brand that is still in the fashion industry. The clothes are stylish, comfortable and timeless. The brand's target audience is people 24 yo and over who are traveling, educated and like stability. The target audience does not like the mass market because after a couple of washings clothes no longer beautiful. It's easier to pay more, but to wear things for many years, which will not become obsolete.
Via：Dina Creative Space
