[Be]Life
品牌背景：
[Be]Life是一个致力于研发健康发品的年轻品牌。其产品是天然的的、不含残酷成分、无硫酸盐、无对羟基苯甲酸酯和无石油成分。该品牌委托我们为其创建品牌形象、包装设计和网站设计。设计的前提是要创造出在当前行业市场中引人注目、脱颖而出的东西。
品牌识别：
对于品牌识别，我们运用了科学与有机、结构化与笔触之间的二元性概念。品牌和文本均参考实验室配方。所采用的字体是一种无衬线字体，具有编辑和极简主义的风格。另一方面，代表自然成分的插图则是手势化、有机的，并呈现出鲜明的色彩。这种二元性体现在形式和色彩两个方面，创造出一种逻辑，使我们能够开发出品牌体系的不同视觉元素。
[Be]Life is a young brand dedicated to developing healthy hair products. The products are vegan, cruelty-free, sulfate-free, paraben-free, and petroleum-free. The brand asked us to create its identity, packaging, and web design. The premise was to create something that would capture attention and stand out in the current market within its industry.
For the identity, we worked with the concept of duality between the scientific and the organic, the structured and the gestural. Both the brand and the texts make reference to laboratory formulas. The typography used is a sans serif with an editorial and minimalist approach. On the other hand, the illustrations representing the natural ingredients are gestural, organic, and feature vibrant colors.
The duality is reflected in both the formal and chromatic aspects, creating a logic that allows us to develop the different visual elements of the brand's system.
Photos: [Be]Life
Via：Lucho & Romi
