Vega
品牌识别：
随着消费者对所购产品的道德性越来越有意识，对无塑料和可持续产品的需求也在增加。这不仅从环保主义者的角度来看是好事，而且应该成为产品和包装设计的标准思维，从包装到成分都是如此。该蛋白粉品牌选择以植物为主的饮食的人，即素食蛋白品牌。尽管植物基成分和可回收的桶是一步好的尝试，但我想找到在产品生命周期内推动可持续性和重复使用的方法。产品包装主要是耐用纸张，可以轻松地重复使用、填充、回收或堆肥。一旦购买了较小的桶，消费者就可以购买相同材料制成的散装袋，轻松地重新填充他们的小圆筒。蛋白质采用可生物降解的豆荚，可食用且可溶于水，使携带和分装更加容易。这种解决方案不仅为消费者提供了一条更经济的途径，而且提供了一个更清洁、自然、简单，并且更有可能放在台面上的新外观。更不用说对地球有着巨大的好处。
Vega, a top selling vegan protein brand. Although plant-based ingredients and a recylable tub are a good step, I wanted to find ways to push sustainability and reusability within the product’s life cycle. The solution that I provide is a smaller-sized cylinder tub made from recycled post-consumer materials, mostly durable paper, that could be easily reused, refilled, recycled, or composted. Once purchasing the smaller tub, the consumer could then purchase a bulk bag made from the same materials, easily refilling their smaller cylinder. The protein comes in biodegradable pods that are edible and water-soluble, making portability and portioning easier. This solution not only provide a more cost-effective route for the consumer, but also offers a new look that is cleaner, natural, simple, and more likely to be kept on a countertop. Not to mention immensely better for the planet. biodegradable Eco-friendly packaging ILLUSTRATION natural packaging packaging design protein packaging Protein Powder Sustainability Sustainable sustainable packaging.
Via:Alexandra Davis
