品牌识别:
PHŌS(希腊语中的“光明”),一个手工制作香氛蜡烛的品牌,其本质在于照亮梦想、温暖心灵,唤醒充满灵魂的香气。这个愿景驱动着香氛品牌vi设计,香氛包装设计的设计方法,采用了能够体现其蜡烛之间微妙平衡的极简主义。PHŌS采用了双色调的配色方案,平衡了白色和黑色。白色象征着纯洁、光辉以及蜡烛照明的性质,而黑色传达了深度、神秘感以及阴影的交织。这种二元性强调了设计中的对比,突显了轻与重之间的对比。尽管产品系列包括蜡烛、香薰扩香器和布料喷雾,但一致的主题围绕材料成为焦点,PHŌS品牌设计旨在与它们无缝衔接。字体采用了清新、经典和精致的风格。一种复杂的衬线字体带有夸张的字形,捕捉到品牌的本质,确保可读性,同时通过高雅奢华的感觉与整体身份相辅相成。由于希腊语中的“phos”表示“光明”,我们选择通过简单的线条插图来描绘辉煌的本质,与品牌形象一致。
The essence of PHŌS (Greek for 'light'), an artisanal soy-based aromatic candle-making shop, centers on illuminating dreams, warming hearts, and awakening soulful aromas. This vision drives the brand's graphic design approach, embracing minimalism that echoes the delicate equilibrium between light and shadow embodied by its candles. PHŌS employs a duotone colour palette, balancing white and black. White symbolises purity, radiance, and the illuminating nature of the candles, while black conveys depth, enigma, and the interplay of shadows. This duality underlines the design, emphasising the contrast between lightness and darkness. Though the product range includes candles, aroma diffusers, and fabric sprays, the consistent theme revolves around materials taking center stage, with the PHŌS branding designed to complement them seamlessly.
Via:Boo Republic®