品牌识别:
Tiny Hearts品牌重塑旨在通过平静的方式赋予新父母力量,支持他们,培养他们,让他们永远不会感到孤独。“我们会在您最需要的时候与您同行。”该品牌提供课程和产品,支持新父母在围绕分娩的日子、月份和年份中往往充满挑战和孤立感的时期……从为婴儿和儿童提供生命拯救的急救课程到为新母亲提供恢复和关怀产品。在母婴品牌vi设计,母婴品牌设计方面也充满关怀。
由一名医护人员和她的姐妹创立,品牌起初专注于为婴儿和儿童提供生命拯救的急救培训和产品。它正在快速发展,现在的目标是将支持父母的理念扩展到超出急救培训和产品的范围。旧的品牌形象不再符合新愿景,缺乏前进所需的信心和清晰度。新的品牌定位标志着Tiny Hearts的新篇章,将使他们在支持父母的每一步旅程中都发挥作用。
The new brand strategy and visual identity for Melbourne based Tiny Hearts aims to calmly empower, support and nurture so new parents never feel alone. ‘We are by your side, when you need it most’ Tiny Hearts, offer courses and products that support new parents during the often daunting and isolating days, months and years around childbirth … from life saving first aid for babies and children to restorative and caring products for new mothers.Founded by a paramedic and her sister the brand was born with a focus on life saving first aid for babies and children. When we were first engaged Tiny Hearts was evolving fast and now the aim was to take the idea of supporting parents way beyond just first aid training and products. The old brand identity no longer fitted with a new vision and lacked the confidence and clarity needed to move forward. The new branding marks a new chapter in Tiny Hearts and will see them support parents at every step of their journey.
Via:Studio NinetyOne