Heeria
品牌识别：
Heeria是一家新兴的可持续珠宝品牌，致力于产品的质量工艺和材料，连接人们的情感。面向那些珍视永恒、经典和可持续设计的女性和男性。他们的目标是提供一种奢华感觉，同时对地球产生较低影响——这些价值观塑造了Heeria品牌形象的人文方法。在珠宝品牌vi设计和首饰品牌logo设计上清新而富有动感。为了创造这种活力并与品牌视觉相辅相成，决定使用基于不同钻石形状和切割类型的几何和扁平形状。logo设计由Heeria中的“EE”组合而成。它代表了从下方看到的钻石和闪耀的珠宝。该符号是创建一种与众不同的真实品牌的有效标志，所使用的调色板是参考自自然中找到的颜色。
The visual identity is clean but dynamic. To create this dynamism and complement the brand visuals, it was decided to use geometric and flat shapes based on the different diamond forms and cut types. The logomark is formed by merging the “EE” from Heeria. It represents a diamond seen from below and a jewel shining. The symbol is an effective mark to create an authentic brand that stands out from others. The color palette used is a reference to the colors found in nature.
Via: Humana Studio
