Expovinos
品牌识别：
Expovinos是该国最大的葡萄酒博览会，人们把葡萄酒看作是复杂的东西，需要品酒师、仪式、技巧和品酒者；而实际上，享受一瓶葡萄酒非常简单。
于是，他们着手创造了一个简单的新Expovinos形象，通过简单的线条将其品牌理念传达到Bogotá和Medellín。这不仅让哥伦比亚人围绕各种类型、颜色和口味聚集，发现享受葡萄酒并不复杂，同时也为葡萄酒品牌vi设计和饮品品牌设计树立了一个独特的案例。分享了他们在品牌设计方面的经验，成功地将简单的理念融入到葡萄酒博览会的全新形象中。
That time of the year was approaching: Expovinos, the largest wine fair in the country. However, we had a problem: people perceived wine as something complex, reserved for sommeliers, rituals, tricks, and tasters; when in reality, enjoying a glass of wine is quite simple.
That's why we created the new, equally simple image for Expovinos. Using a straightforward stroke, it reached Bogotá and Medellín, bringing Colombians together around all types, colors, and flavors of wine. The goal was to help them discover that enjoying wine is nothing complicated.
Via：Michele Cuervo
