品牌识别:
Amate Casa de Té是一家墨西哥茶品牌,将来自世界上最优质地区的纯茶与有机草药茶融合在一起。从娇小的花香到根植且复杂的茶叶,Amate Casa de Té提供了一系列完整的产品,以敦实且精心挑选的散叶茶为特色。设计团队通过创建一个轻盈,特别的品牌识别系统来让茶叶的世界更加清晰和神秘。在茶品牌vi设计,茶叶包装设计上也希望打造一个可以重复使用的无塑料包装,使其成为一个纪念品。色彩自由地刷上笔触,传达了每种茶叶的独特品味和来源。logo设计受到生活中自然循环的启发,昼夜、阴阳交替,中间是一片茶叶,字标创造了一种现代的字体平衡。
Amate Casa de Té is a Mexican tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. With a complete range, from dainty florals to the rooted and complex, Amate Casa de Té features a down-to-earth approach on loose leaf teas that are exquisite and ethically sourced. We wanted to lighten and demystify the world of tea, by creating an airy and breezy label system, while also a keepsake packaging plastic free, that could be repurposed. Color into free brush strokes convey the idea of the unique notes into each expression or origin. The brand symbol is inspired by the natural cycles within life, day and night, feminine, masculine, with a tea leaf in the center. A custom wordmark creates a modern typographic balance.
ViaL:Menta .