Ami
品牌识别：
这是一个法国的葡萄酒新品牌，采用盒装的包装。这个品牌由两位在加利福尼亚的朋友创立，他们选择了盒装而不是瓶装，以将碳减少50%。主要挑战是通过高质量的设计和包装来改变盒装葡萄酒质量低的印象。设计团队制定设计了一个具有人情味的品牌，邀请您尝试一种新的品酒方式，跳出传统瓶装的限制。盒子本身是一个定制的1.5升设计，适合携带到晚宴。logo的设计适应面板，并融入了半圆或葡萄酒的“杯子”。十个半圆散落在包装上，表示可以享受的杯数。俏皮的插图赋予品牌生命力，创造了一个富有活力的品牌。
Building a new brand of beautiful French wine, in a box. Founded in California by two friends who opted for boxed over bottles to minimize the carbon footprint by 50%. The main challenge was to overcome the lower-quality perceptions of boxed wine through high-quality design and packaging worthy of the MoMA store. Our team strategically defined and designed an approachable brand that invites you into a new way to wine and think outside the bottle. The box itself is a custom 1.5L design made to fit naturally on your counter or carry to the dinner party. The logo is designed specifically to fit the panel and incorporates half-circles or 'cups' of wine. Ten half-circles fall across the packaging, indicating the number of glasses to enjoy. Playful illustrations bring the name to life (ami is 'friend' in French) and create a spirited brand universe with a sense of quality and time. This is because they are directly inspired by Italian Futurist, Fortunato Depero's work, the artist known for iconic Campari advertising across the 1920s and 30s.
Via： Wedge Studio
